Monday 25 February 2013

Busy-ness is bad for business


There is a belief that has infiltrated our society – that to be busy is to be virtuous or good.  We admire people who are living very busy lives and we boast about how busy we are in order to appear virtuous in the eyes of others.

Being busy creates anxiety as the tasks pile up, but we learn to like it that way, because the payoff is in knowing that we are good.  We don’t have to question ourselves, our beliefs, our ethics – we don’t have time to develop ourselves.  We allow ourselves to react in a knee-jerk manner because we don’t have time to do anything else.
We particularly need to be seen to be busy at work to prove that we are making a valuable contribution.  Consider for a moment whether the 80:20 rule applies.  It often does.  Consider whether 20 per cent of your time is creating 80 per cent of your valuable contribution. 
The real value of what you bring to your work improves the efficiency and effectiveness of your company and improves the lives of its customers.  Value comes when you pause to reflect on your work and streamline your activities to align with these goals.
A lot of the rest is padding - emails that could be ignored, meetings that achieve little, flights that could be replaced with video calls.  Stuff that detracts from your value.   
Pausing to contemplate gives our intuitive brain a chance to work.  When do your best ideas come?  When does that flash of inspiration come as if from nowhere?  Usually this is in a period of calm, in the shower, on holiday, at the weekend.  Creating unhurried time for contemplation pays dividends in terms of the quality of our thinking and the value of our contribution.
And here is something vital to contemplate. We understand the payoff, but what is the cost of your busy life?  

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